Details
Business-to Business-Marketing. How to Reinvent the Accu-Chek Mobile by Roche?
1. Auflage
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5,99 € |
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| Verlag: | Grin Verlag |
| Format: | |
| Veröffentl.: | 01.03.2021 |
| ISBN/EAN: | 9783346353870 |
| Sprache: | englisch |
| Anzahl Seiten: | 8 |
Dieses eBook erhalten Sie ohne Kopierschutz.
Beschreibungen
Essay from the year 2020 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, Heilbronn University, language: English, abstract: This essay is concerned with the global market for blood glucose monitoring systems and puts a special focus on the Accu-Check Mobile system by Roche.
In a first step, the global market is briefly discussed, before secondly, Roche's position is examined in more detail. Additionally, relevant stakeholders for the Accu-Chek Mobile system in the B2B market are considered, as well as the competitive advantages and disadvantages of the system for patients with diabetes. Lastly, possible changes to the marketing-mix to increase the success of the product are discussed.
In a first step, the global market is briefly discussed, before secondly, Roche's position is examined in more detail. Additionally, relevant stakeholders for the Accu-Chek Mobile system in the B2B market are considered, as well as the competitive advantages and disadvantages of the system for patients with diabetes. Lastly, possible changes to the marketing-mix to increase the success of the product are discussed.
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